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The 2026 guide to product tours, popups and onboarding in the age of AI

Two A4 pages you can print and pin above your desk: seven onboarding patterns, what AI changes in them, a checklist before you publish and how to ship a first tour in 10 minutes.

PDF · 2 pages · ~350 KB · September 2026

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What is inside

How it looks

The top of page 1, scaled down: the headline and the start of the table of seven patterns
The top of page 1, scaled down: the headline and the start of the table of seven patterns
Page 2 in miniature: what AI changes, the checklist, the rules of thumb and Clew in 10 minutes
Page 2 in miniature: what AI changes, the checklist, the rules of thumb and Clew in 10 minutes

These crops are small on purpose — you are not meant to read them, and you cannot. The full PDF opens from the link the form gives you.

  1. Seven patternsWelcome tour, first-use tooltip, empty-state nudge, checklist to activation, feature announcement, two-step rating, upgrade prompt at the limit — when, how many steps, the copy rule and what to measure.
  2. What AI changesAn assistant builds tours over MCP, copy comes as drafts, a UI that changes weekly breaks selectors, personalization by user properties.
  3. Checklist before you publishPage, audience, frequency, one at a time, phone, accessibility, copy, an A/B test with significance, the metric and the end date.
  4. Rules of thumbLabelled honestly as rules of thumb, not as “industry averages”.
  5. Clew in 10 minutesAccount, one line on your site, a first tour and launch — with links to the guides.

Who it is for

Product managers, marketers and SaaS founders who run onboarding themselves, without a developer queue. No “industry average” numbers: each pattern says what to measure so you get your own.