Clew

SaaS onboarding for B2B products — built around your product type

Activation, fewer support tickets and feature announcements — the same in-app onboarding you would build with Appcues or Pendo, except a product manager or marketer sets it up and there is a free plan. Pick your product type to see scenarios for it.

Start freeFree plan forever · no credit card

Pick your product type

BI & analytics

Powerful BI — but a newcomer sees an empty dashboard

Product onboarding for BI and analytics tools: get users to their first insight instead of leaving them on an empty dashboard. Tours, tooltips and checklists your product team sets up.

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CRM

Reps don’t update the CRM — so the pipeline lies

Product onboarding for CRM software: raise adoption so reps log their deals and the pipeline reflects reality. Hints right on the deal record, no training sessions.

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ERP & accounting

A heavy interface — weeks of training

Product onboarding for ERP and accounting software: replace weeks of training with guidance inside the interface. Your product team sets it up; it updates without a release.

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project management

The team won’t move off its old tool

Product onboarding for project-management and task-tracking software: help teams migrate and adopt new workflows. Tours and checklists your product team sets up.

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marketing platform

Setting up a campaign — in twenty steps

Product onboarding for marketing platforms: guide users through a complex setup to their first live campaign. Tooltips and checklists without engineering work.

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HR software

Employees get lost in the HR portal

Product onboarding for HR and HR-tech software: guide employees to self-service so they don’t take every question to HR. Tooltips and checklists inside the portal.

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helpdesk

Agents use half of the features

Product onboarding for helpdesk and customer-support software: help agents master the tool and cut handling time. Hints right in the agent workspace.

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One mechanism for any B2B product

Affordable alternative to Appcues and PendoFree plan forever, no cardReact, Vue, any SPASet up by product, not engineering

Frequently asked questions

Do I need a developer to set up onboarding?

Only once — to paste one script tag into your page. After that, product managers, marketers or support build tours, tooltips and checklists in a visual editor right on the live page, with no releases.

Does Clew work with React, Vue and single-page apps?

Yes. The widget is dependency-free vanilla JavaScript; it survives route changes in single-page apps and does not pull in a framework.

Can I self-host Clew?

Yes. Run it in Docker or as a single Node process with a built-in SQLite database; visitor data stays on your servers. The self-hosted edition is a one-time license with a year of updates and support.

How much does Clew cost?

The Free plan is free forever: 1 site and up to 3 published tours, no visitor caps. Pro ($14.99/month, 20 published tours, no visitor caps) and Business come with a 14-day trial, no credit card. There is also a one-time Lifetime license and a self-hosted box.

Put onboarding into your product with one line of code.

Start free Ask about self-hosting Cloud — free plan forever. Self-hosted — runs on your own servers.

Product tours, popups and onboarding in the age of AI

7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →