Clew

Tooltips, tours and checklists
inside your product

Your product team sets them up, not your developers: add one script tag, then mark up the interface yourself — no releases. Run it in our EU cloud or on your own servers, and pay by card without per-MAU pricing. An affordable alternative to Appcues, Pendo and Intercom.

Try it free Free forever · Pro and Business — 14-day trial, no card

React · Vue · any SPA · self-hosted on request

app.your-product.com/dashboard
A Clew tooltip on top of an app dashboard, pointing at the New report button
This is how a tooltip looks on a live page — not a mockup, the real widget.

Why product
teams need it

Three things product teams own — and that tours move directly.

Faster activation

New users reach first value instead of abandoning the product on an empty screen. A tour walks them to the key action.

Fewer support tickets

Answer the recurring “where do I find…” with a tooltip right in the interface — where the question comes up, not in a help center nobody reads.

Announcements people see

Announce a new feature with a modal on the feature’s own page. Not an email lost in spam, but a message where the feature is used.

Three steps
to your first tooltip

A developer is needed once at most — in step one, and not even then.

  1. The Overview screen in the Clew dashboard: a card with the one-line snippet and a Copy button

    01

    Connect it

    One line on your site — by hand, through a tag manager, your site builder or an AI assistant. Works with React, Vue and plain HTML, and survives route changes in single-page apps.

    <script src="https://tryclew.io/widget/PASTE_YOUR_SITE_KEY.js" async></script>
  2. The Clew editor on top of someone’s own site: a button is outlined and the panel on the right holds the tooltip title and text

    02

    Point at it

    Open your own site, click the button you mean, write the tooltip text. No CSS selectors, no ticket for a developer, no release: the editor works on top of your page.

    Reports live here now

    Build an export in one click: the report builder moved to this button.

    Next

    This is a real Clew tooltip: the markup and styles come from the widget you put on your site.

  3. Tour stats in the Clew dashboard: a step funnel, a drop on the third step and A/B test results

    03

    See where people drop

    Views, completions and dismissals are counted by an anonymous in-browser id — no IP addresses, no personal data.

    • A step funnel: you see which step people leave on
    • A step that can no longer find its element flags itself
    • A/B tests with a p-value and a sample plan — on Pro and above

    Sample data for illustration

Three formats,
one editor

All of them are drawn by the same widget and follow the same display rules. Below is the widget itself, not a picture of it: these overlays are built from its own markup and styles.

Tours and single tooltips

A chain of tooltips with a pointer and progress dots: each step holds on to its element and moves with it. A single step with nothing after it is simply a hint on a button. Eight product tour examples →

Included in the free plan

Modal

For announcements and welcomes: centred over a dimmed backdrop, not tied to any element.

Pro and above

Onboarding checklist

Sits in the corner of the screen and remembers progress between visits. Items are ticked by the user — try it right here.

Pro and above

See what
onboarding changes

An A/B test shows each tour’s contribution to activation — the variant with tooltips against a control group. You also see when a tooltip can no longer find its element: that usually happens after a front-end release, and teams find out weeks later.

Onboarding A/B test, sample data
100 50 0 +28 pp Onboarding +32 pp First action +28 pp Activation +19 pp Day-7 return
Control With Clew tour

One tour, split into cohorts. Activation and return are counted by a random in-browser ID: no IP addresses, no personal data — GDPR-friendly by design.

Tour health, sample data
Manager onboarding1,240 views · working
OK
Step 3 — selector not found.report-btn--a91f missing since August 14
Fix
Checklist “First setup”working
OK

Clew notices on its own when a tooltip can no longer find its element — this usually breaks after a front-end release. The tour doesn’t crash: the broken step is flagged and skipped, and you see it right away, not weeks later.

Pricing

Free has no time limit. Try Pro and Business for 14 days without a card — test your hypothesis before you pay. Plans differ by scale: sites, team seats and published tours, never by monthly active users. Lifetime and Self-hosted are one-time payments, no subscription. How onboarding tools price, compared →

Free

Free forever

  • 1 site, 1 team seat
  • Tours and tooltips
  • Up to 3 published tours
  • Funnel and broken-step alerts
  • Clew logo on tooltips
Start free

Pro

$14.99/mo

14-day free trial, no card

  • 3 sites, 3 team seats
  • All formats: tours, tooltips, modals, checklists
  • Up to 20 published tours
  • 1 A/B test at a time
  • Segments and user properties
  • No Clew logo
  • MCP server: manage tours from Claude, Cursor and ChatGPT
Start 14-day trial

Lifetime

$499 one-time

  • Business features, forever
  • Unlimited sites and tours
  • 10 team seats
  • 5 A/B tests at a time
  • Pay once — no subscription, no renewals
Buy a license

Self-hosted

$1,499 one-time

  • Installed on your own servers (on-prem)
  • Data never leaves your perimeter
  • No caps on sites, seats, tours or A/B tests
  • A year of updates and support included
  • For banks, public sector and regulated industries
Request self-hosted

Free has no time limit. Pro and Business come with a 14-day trial, no credit card required. Lifetime and Self-hosted are one-time payments, no subscription. Prices are in US dollars.

Refer a friend — a month of Pro for everyone who pays for a plan. How it works →

Review us on Trustpilot

Compare plans

Clew plan comparison
FeatureFreeProBusinessLifetimeSelf-hosted
Sites1310unlimitedunlimited
Team seats131010unlimited
FormatsTours and tooltipsAll formatsAll formatsAll formatsAll formats
Published tours and tooltips320unlimitedunlimitedunlimited
A/B tests at a timenot included155unlimited
Segments and user propertiesnot includedincludedincludedincludedincluded
Checklistsnot includedBasicAdvancedAdvancedAdvanced
Styling template librarynot includedincludedincludedincludedincluded
Roles and audit lognot includedincludedincludedincludedincluded
Integrations and webhooksnot includednot includedsoonsoonsoon
MCP server for AI assistantsnot includedincludedincludedincludedincluded
Analytics history1 month3 months12 months12 monthsUnlimited
No Clew logonot includedincludedincludedincludedincluded
SupportDocsEmailPriorityEmailA year of support and updates
HostingClew cloud (EU)Clew cloud (EU)Clew cloud (EU)Clew cloud (EU)Your servers
BillingFree, no time limitMonthlyMonthlyOne-time paymentOne-time payment

Visitors and tooltip views are not capped. Cloud plans are subject to fair use: if an account’s load is many times higher than typical for its plan, we will reach out and suggest a better fit — we will not switch your tours off.

Start with
one line

In the cloud — sign up and paste the tag. Self-hosted — spin up the server and paste the same tag.

Create an account Self-host it

Product tours, popups and onboarding in the age of AI

7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →