Clew

Lead magnet (download a guide)

A guide for an email — no exit intent.

Format: modalTrigger: on scrollFrequency: once per visitorPlan: Pro
Start freeFree plan forever · no credit card

What this template is for

A "don't leave!" window annoys people and catches them on the way out. Here the offer appears when someone has read half of the article: they already trust the material and are likelier to leave an email for a guide on the topic. The form, the consent and the download button are right in the window.

What the user sees

StepAnchored toCopy
1—Free guide
Leave your email — we’ll send the guide and open the download right away.

The step anchors in a template are [data-tour="…"] placeholders. In the visual editor you point them at your own elements by clicking, or add that attribute in your markup; the copy is edited in the same place.

Why these defaults

  1. Shown after 60 % scroll: the reader is interested, not passing by.
  2. Pages under /blog — where people read, not buy.
  3. The name is optional, the email and the consent box are required; after sending, a "Download the guide" button right away.
  4. Once: whoever declines is not asked again. Add the file link and your privacy policy before publishing.

Template settings

Formatmodal
Triggeron scroll
Frequencyonce per visitor
Pages/blog*
Audienceeveryone
Priority10

What to measure after launch

Form submissions per view (3–8 % is good). In Clew: the tour → Stats → form submissions.

What to A/B test. Compare a promise headline ("A launch checklist in 10 minutes") with a question headline.

Plan

Needs Pro: the free plan covers tours and tooltips only. Pro has 14 days free, no card.

How to set it up

  1. Sign up and add a site — you get one

    Product tours, popups and onboarding in the age of AI

    7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →