Activation checklist
First days: the four steps after which the product starts to work.
What this template is for
Activation is a handful of actions after which the user gets value; until they are done, leaving is easy. The checklist stays at hand, shows progress and ticks itself — by URL, by a click or by an event from your code.
What the user sees
| Step | Anchored to | Copy |
|---|---|---|
| 1 | — | Complete your profile A name and photo help teammates recognise you. |
| 2 | — | Create your first project A project keeps your work together. |
| 3 | — | Invite a teammate Work is easier together. |
| 4 | — | Connect an integration Bring in data from the tools you already use. |
The step anchors in a template are [data-tour="…"] placeholders. In the visual editor you point them at your own elements by clicking, or add that attribute in your markup; the copy is edited in the same place.
Why these defaults
- 4 items: fewer is not enough to activate, more makes the list look like work.
- Items tick themselves (URL, click, Clew.complete()) — nobody has to tick boxes.
- Shown always: it lives in the corner until everything is done and never covers the work.
- Priority 0 — tours and announcements go on top, the checklist stays beside them.
Template settings
| Format | checklist |
| Trigger | on page load |
| Frequency | every time |
| Pages | /app* |
| Audience | everyone |
| Priority | 0 |
What to measure after launch
The share of users who finish all 4 items, and which item lags. See the checklist's per-item stats in Clew.
Plan
How to set it up
- Sign up and add a site — you get one
Product tours, popups and onboarding in the age of AI
7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →
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