kust.io: onboarding in a user-research tool — +30% activation
kust.io is our user-research service. The interface is intuitive, but a newcomer still has to figure out how to launch a study and where everything lives. We added Clew — and activation went up.
What Clew does in kust.io
- Guides newcomers: how to launch the first study and how to find their way around.
- Helps invite participants to customer interviews right from the interface.
- Runs in-app surveys through Clew hints — they get more responses than the built-in chat did.
Result
This is our own product — we use Clew ourselves. Observations and numbers come from our internal data.
Frequently asked questions
What does Clew do in kust.io?
Guides newcomers: how to launch the first study and how to find their way around. Helps invite participants to customer interviews right from the interface. Runs in-app surveys through Clew hints — they get more responses than the built-in chat did.
Are the numbers in this case real?
Yes. This is our own product — we use Clew ourselves, and the figures come from our internal data. Where there is not enough data yet, we mark the case as “in progress”.
Do I need a developer to set up onboarding?
Only once — to paste one script tag into your page. After that, product managers, marketers or support build tours, tooltips and checklists in a visual editor right on the live page, with no releases.
Does Clew work with React, Vue and single-page apps?
Yes. The widget is dependency-free vanilla JavaScript; it survives route changes in single-page apps and does not pull in a framework.
Can I self-host Clew?
Yes. Run it in Docker or as a single Node process with a built-in SQLite database; visitor data stays on your servers. The self-hosted edition is a one-time license with a year of updates and support.
How much does Clew cost?
The Free plan is free forever: 1 site and up to 3 published tours, no visitor caps. Pro ($14.99/month, 20 published tours, no visitor caps) and Business come with a 14-day trial, no credit card. There is also a one-time Lifetime license and a self-hosted box.