Clew

A Chameleon alternative — publish tours on a free plan

Chameleon is a polished in-app experiences tool with tours, microsurveys, launchers and a HelpBar, starting at $279/month for 2,000 monthly tracked users. It has a 14-day trial and no free plan. With Clew you can publish tours, tooltips and checklists on a free plan that does not expire, and self-host when you need to.

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Clew vs Chameleon, point by point

FeatureClewChameleon
What it isWeb onboarding: tours, tooltips, checklists, modalsTours, tooltips, microsurveys, launchers, HelpBar, demos
Free planYes — publish on it, foreverNo — 14-day trial only
Entry price$14.99/moFrom $279/mo (Startup, 2,000 MTU)
Self-hostedYes (Docker, your server)Not stated
BuilderVisual editor on your live pageChrome extension
A/B testsYes (Pro and up)Yes
When Chameleon is the honest choice: If you need microsurveys, a searchable HelpBar, interactive demos, and localization and governance features on higher tiers. Clew is the pick for core onboarding at a small-team price.

Comparison based on public information as of September 2026 — the vendors' own pricing, product and help pages. Features and prices change; if something here is outdated or inaccurate, email hello@getclew.io and we will fix it.

app.yourproduct.com/dashboard
A Clew tooltip on top of an app dashboard, pointing at the New report button
Shown for illustration — this is how a hint looks on a live page.
What it looks like

A hint inside your product

A tour, tooltip, checklist or modal — built in the visual editor and shown by URL, segment, trigger and frequency. A product manager or marketer edits it, with no release.

This is an illustrative scenario, not a real customer. Real customer stories will appear here as they happen.

Why teams pick Clew

Free plan forever, no cardSelf-hosted — data stays in your perimeterSet up by non-engineers — no codeReact, Vue, any SPA

Frequently asked questions

How is Clew different from Chameleon?

Chameleon is a polished in-app experiences tool with tours, microsurveys, launchers and a HelpBar, starting at $279/month for 2,000 monthly tracked users. It has a 14-day trial and no free plan. With Clew you can publish tours, tooltips and checklists on a free plan that does not expire, and self-host when you need to.

Is Clew cheaper than Chameleon?

Clew publishes its prices: a free plan forever, and paid plans from $14.99/month. Chameleon lists Startup from $279/month for 2,000 MTUs (10 live experiences), Pro from $750/month for 5,000 MTUs and Growth from $1,250/month billed annually. There is a 14-day trial and no free plan. Checked on September 26, 2026 on chameleon.io/pricing.

Do I need a developer to set up onboarding?

Only once — to paste one script tag into your page. After that, product managers, marketers or support build tours, tooltips and checklists in a visual editor right on the live page, with no releases.

Does Clew work with React, Vue and single-page apps?

Yes. The widget is dependency-free vanilla JavaScript; it survives route changes in single-page apps and does not pull in a framework.

Can I self-host Clew?

Yes. Run it in Docker or as a single Node process with a built-in SQLite database; visitor data stays on your servers. The self-hosted edition is a one-time license with a year of updates and support.

How much does Clew cost?

The Free plan is free forever: 1 site and up to 3 published tours, no visitor caps. Pro ($14.99/month, 20 published tours, no visitor caps) and Business come with a 14-day trial, no credit card. There is also a one-time Lifetime license and a self-hosted box.

Put onboarding into your product with one line of code.

Start free Ask about self-hosting Cloud — free plan forever. Self-hosted — runs on your own servers.

Product tours, popups and onboarding in the age of AI

7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →