Setting up a campaign — in twenty steps
Product onboarding for marketing platforms: guide users through a complex setup to their first live campaign. Tooltips and checklists without engineering work.
Where activation leaks
The first campaign is a long road
Segments, templates, integrations, domains — users give up halfway through the setup funnel.
Value shows up late
The first send and first results are far away — the trial ends before the “aha” moment.
Half the product goes undiscovered
A/B tests, automated journeys, personalization — people find them by accident.
How Clew solves it
Product managers edit the hints
A developer adds one script tag, once. From then on the PM places tooltips and tours in a visual editor and changes copy without a release — the same day a question shows up in support.
See where people get stuck
Step-by-step funnels and drop-offs, plus detection of hints that broke after a front-end release. Counted with a random browser ID — no IP addresses, no personal data.
Tours, tooltips, checklists, modals
Every format is built in one editor and follows the same display rules — by URL, segment, trigger and frequency.
The path to a first campaign
A “Launch your first email” checklist guides the setup, a tour shows the builder, and a modal announces a new automated journey.
This is an illustrative scenario, not a real customer. Real customer stories will appear here as they happen.
Why Clew
Frequently asked questions
Is Clew a good fit for marketing platform products?
Product onboarding for marketing platforms: guide users through a complex setup to their first live campaign. Tooltips and checklists without engineering work.
Do I need a developer to set up onboarding?
Only once — to paste one script tag into your page. After that, product managers, marketers or support build tours, tooltips and checklists in a visual editor right on the live page, with no releases.
Does Clew work with React, Vue and single-page apps?
Yes. The widget is dependency-free vanilla JavaScript; it survives route changes in single-page apps and does not pull in a framework.
Can I self-host Clew?
Yes. Run it in Docker or as a single Node process with a built-in SQLite database; visitor data stays on your servers. The self-hosted edition is a one-time license with a year of updates and support.
How much does Clew cost?
The Free plan is free forever: 1 site and up to 3 published tours, no visitor caps. Pro ($14.99/month, 20 published tours, no visitor caps) and Business come with a 14-day trial, no credit card. There is also a one-time Lifetime license and a self-hosted box.
Using Clew? Your numbers on activation and support load belong in this spot.