Clew

Tooltips and mini-tours on your landing page — no developer needed

Clew works on your marketing site as well as in the product: interactive demos, tooltips, announcements and feature mini-tours. A marketer or growth manager builds and tests them on their own — no release, no backlog ticket.

Start freeHow it worksFree plan forever · no credit card

Why growth keeps waiting on engineering

Your landing page talks about the product but nobody can touch it — and every change goes through a release.

Demo

The page tells, it doesn’t show

Copy and screenshots don’t let people feel the product. An interactive demo usually means a dedicated sprint.

Speed

Every tweak goes through engineering

Changing a hint, adding an announcement, testing a headline — it all waits for a release and a spot in the backlog.

Growth

No fast way to test ideas

A/B testing onboarding and on-site hints normally takes code. Experiments sit in the queue for weeks.

How Clew solves it

No developers

Marketers ship it, not the backlog

Add the tag to your site, and marketers build hints, announcements and mini-tours on their own. Test an idea the same day instead of next sprint.

Formats

Tours, tooltips, checklists, modals

Every format is built in one editor and follows the same display rules — by URL, segment, trigger and frequency.

Analytics

See where people get stuck

Step-by-step funnels and drop-offs, plus detection of hints that broke after a front-end release. Counted with a random browser ID — no IP addresses, no personal data.

yourproduct.com
A Clew tooltip on top of an app dashboard, pointing at the New report button
Shown for illustration — this is how a hint looks on a live page.
Example scenario

An interactive demo on the landing page

A mini-tour shows the key feature right on the page. A tooltip explains the price where people look at it. A modal catches a visitor on the way out. Two versions run as an A/B test — without a line of code.

This is an illustrative scenario, not a real customer. Real customer stories will appear here as they happen.

Why this is a growth tool

Marketers ship it, not the backlogA/B tests on your site with no codeReact, Vue, any SPAFree plan forever, no card

Frequently asked questions

Is Clew a good fit for marketers and growth teams?

Clew works on your marketing site as well as in the product: interactive demos, tooltips, announcements and feature mini-tours. A marketer or growth manager builds and tests them on their own — no release, no backlog ticket.

Do I need a developer to set up onboarding?

Only once — to paste one script tag into your page. After that, product managers, marketers or support build tours, tooltips and checklists in a visual editor right on the live page, with no releases.

Does Clew work with React, Vue and single-page apps?

Yes. The widget is dependency-free vanilla JavaScript; it survives route changes in single-page apps and does not pull in a framework.

Can I self-host Clew?

Yes. Run it in Docker or as a single Node process with a built-in SQLite database; visitor data stays on your servers. The self-hosted edition is a one-time license with a year of updates and support.

How much does Clew cost?

The Free plan is free forever: 1 site and up to 3 published tours, no visitor caps. Pro ($14.99/month, 20 published tours, no visitor caps) and Business come with a 14-day trial, no credit card. There is also a one-time Lifetime license and a self-hosted box.

Your case study could go here.
Using Clew? Your numbers on activation and support load belong in this spot.

Put onboarding into your product with one line of code.

Start free Ask about self-hosting Cloud — free plan forever. Self-hosted — runs on your own servers.

Product tours, popups and onboarding in the age of AI

7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →