Clew

Own your activation funnel — without waiting for a sprint

You see the drop-off in the data and the confused questions in support. With Clew you fix it yourself: place a tooltip, build a tour to the first key action, add a checklist — and watch the step funnel move, all without a release.

Start freeHow it worksFree plan forever · no credit card

Why activation work stalls

The PM owns the metric but not the means to move it.

Backlog

Onboarding loses to features

Every hint is a ticket that competes with roadmap work — and usually loses.

Speed

Two weeks for one tooltip

You spot the problem on Monday; the fix ships next sprint, when the UI has already changed.

Measurement

No step-level data

Without tour funnels you can’t tell which step loses people, so you guess.

How Clew solves it

No developers

Product managers edit the hints

A developer adds one script tag, once. From then on the PM places tooltips and tours in a visual editor and changes copy without a release — the same day a question shows up in support.

Analytics

See where people get stuck

Step-by-step funnels and drop-offs, plus detection of hints that broke after a front-end release. Counted with a random browser ID — no IP addresses, no personal data.

Formats

Tours, tooltips, checklists, modals

Every format is built in one editor and follows the same display rules — by URL, segment, trigger and frequency.

app.yourproduct.com/onboarding
A Clew tooltip on top of an app dashboard, pointing at the New report button
Shown for illustration — this is how a hint looks on a live page.
Example scenario

Fixing a drop-off in a week

The funnel shows 40% of new users stop at “connect data source”. You add a tooltip that explains the two options, A/B test it against the current screen, and read the result in the same funnel.

This is an illustrative scenario, not a real customer. Real customer stories will appear here as they happen.

Built for the person who owns activation

Step funnels for every tourA/B tests without codeFree plan forever, no cardSet up by non-engineers — no code

Frequently asked questions

Why should product managers, not engineers, own onboarding?

You see the drop-off in the data and the confused questions in support. With Clew you fix it yourself: place a tooltip, build a tour to the first key action, add a checklist — and watch the step funnel move, all without a release.

Do I need a developer to set up onboarding?

Only once — to paste one script tag into your page. After that, product managers, marketers or support build tours, tooltips and checklists in a visual editor right on the live page, with no releases.

Does Clew work with React, Vue and single-page apps?

Yes. The widget is dependency-free vanilla JavaScript; it survives route changes in single-page apps and does not pull in a framework.

Can I self-host Clew?

Yes. Run it in Docker or as a single Node process with a built-in SQLite database; visitor data stays on your servers. The self-hosted edition is a one-time license with a year of updates and support.

How much does Clew cost?

The Free plan is free forever: 1 site and up to 3 published tours, no visitor caps. Pro ($14.99/month, 20 published tours, no visitor caps) and Business come with a 14-day trial, no credit card. There is also a one-time Lifetime license and a self-hosted box.

Your case study could go here.
Using Clew? Your numbers on activation and support load belong in this spot.

Put onboarding into your product with one line of code.

Start free Ask about self-hosting Cloud — free plan forever. Self-hosted — runs on your own servers.

Product tours, popups and onboarding in the age of AI

7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →