How to add a popup to a WordPress site without a developer

Example: a popup on WordPress

How to add the popup on WordPress, step by step

1. Step 01

   Copy your Clew snippet

   Create a free account (or sign in), add your site and open Admin → Overview. Click the line in the “No signal from the widget yet.” card to copy it — it carries your real site key instead of the placeholder.

   <!-- Clew: replace PASTE_YOUR_SITE_KEY with the site key from Admin > Overview -->
   <script src="https://tryclew.io/widget/PASTE_YOUR_SITE_KEY.js" async></script>

   Copy

   

2. Step 02

   Install a header code plugin

   In Plugins → Add New install and activate the free WPCode plugin (or use your theme’s own “header scripts” option). Don’t edit header.php: theme updates overwrite it.

   

3. Step 03

   Paste the line into the Header box

   Open Code Snippets → Header & Footer, paste the Clew line into Header and press Save Changes.

   

4. Step 04

   Purge the cache

   If you use WP Rocket, LiteSpeed Cache, W3 Total Cache or a CDN, purge the cache. In “delay JavaScript” settings, exclude tryclew.io/widget.

   

5. Step 05

   Write the popup in Clew

   In Clew open Flows → + New flow, set Format to Modal window. Add one step: a short title, one or two sentences, and in Link text / Link URL the button text and the page it opens. The modal needs no element selector — it always appears in the center.

   

6. Step 06

   Choose where, when and for whom it shows

   In the same editor, set Where to show (page URL), When to show, Audience targeting and Frequency. These are the settings of the example above:

   Setting	Value
   Format	Modal window
   Where to show (page URL)	Section by prefix /blog
   When to show	After scrolling N%: 70 % of page
   Audience targeting	No rules — everyone who opens the page
   Frequency	Once per visitor

   

7. Step 07

   Publish and check it on the live site

   Set Status to Published and save. Open the page in a private window — Clew remembers who has already seen a “once” item, so your usual browser may skip it. Views, completions and drop-offs appear in the tour stats.

   

Pitfalls: popup on WordPress