Clew

How to add a paywall upgrade prompt on Shopify without a developer

A soft paywall on Shopify: when a free user reaches a paid feature, a modal explains the upgrade and links to your pricing page — targeted by plan, measured, and editable without a release.

Time
● 20 minutes
Price
14-day free trial, no card
Who does it
Store owner or staff with theme access

Example: an upgrade prompt on Shopify

A coffee shop sells a membership product and has a members-only collection at /collections/members. Customers without the member tag see a prompt: “Members get this roast 20% cheaper — join for $9/month”, linking to the membership product. The collection itself stays as Shopify shows it.

What Clew does and doesn’t do. Clew shows the upgrade prompt — a modal with your text and a link to your own pricing or checkout page — to the users your rules select. It doesn’t take payments, doesn’t manage subscriptions and doesn’t hide or lock content: your app decides who has access, your billing provider charges the card.

This format is part of the Pro plan. Every new account starts with a 14-day free trial with all formats and audience rules, no card required. When the trial ends nothing is deleted and published items keep showing; the Free plan keeps tours and tooltips free.

How to add the paywall prompt on Shopify, step by step

  1. Step 01

    Copy your Clew snippet

    Create a free account (or sign in), add your site and open Admin → Overview. Click the line in the “No signal from the widget yet.” card to copy it — it carries your real site key instead of the placeholder.

    <!-- Clew: replace PASTE_YOUR_SITE_KEY with the site key from Admin > Overview -->
    <script src="https://tryclew.io/widget/PASTE_YOUR_SITE_KEY.js" async></script>
    Clew admin Overview with the embed line and a masked site key (paywall upgrade prompt on Shopify)
    Step 1 · schematic illustration
  2. Step 02

    Open the theme code

    In Shopify admin go to Online Store → Themes, press … next to the live theme and choose Edit code.

    Settings paths to the head code field in popular builders, including Shopify theme.liquid (paywall upgrade prompt on Shopify)
    Step 2 · schematic illustration
  3. Step 03

    Paste the line into theme.liquid

    Open layout/theme.liquid, paste the Clew line right before </head> and press Save. It loads on every storefront page.

    Theme code editor with the Clew script tag before the closing head tag (paywall upgrade prompt on Shopify)
    Step 3 · schematic illustration
  4. Step 04

    Check the storefront

    Open the store in a new private window (with the storefront password if the store isn’t launched yet) and make sure pages load normally.

    Store top bar with the Save button highlighted (paywall upgrade prompt on Shopify)
    Step 4 · schematic illustration
  5. Step 05

    Tell Clew who is a member

    In layout/theme.liquid, above the Clew line, add the snippet below. It passes member: "true" for signed-in customers tagged member.

    <script>
    window.TutorKit = window.TutorKit || { q: [], identify: function (p) { this.q.push(['identify', p]); } };
    TutorKit.identify({ member: {% if customer and customer.tags contains 'member' %}'true'{% else %}'false'{% endif %} });
    </script>
    Theme code with an identify snippet above the Clew script (paywall upgrade prompt on Shopify)
    Step 5 · schematic illustration
  6. Step 06

    Write the upgrade prompt

    In Clew open Flows → + New flow and choose Modal window. One step: a title with the benefit (“Export to CSV is on Pro”), one sentence of value, and in Link text / Link URL the button and your pricing or checkout URL.

    An upgrade prompt modal over a web app, with a benefit headline and a link button to the pricing page (paywall upgrade prompt on Shopify)
    Step 6 · schematic illustration
  7. Step 07

    Choose where, when and for whom it shows

    In the same editor, set Where to show (page URL), When to show, Audience targeting and Frequency. These are the settings of the example above:

    SettingValue
    FormatModal window
    Where to show (page URL)Section by prefix /collections/members
    When to showRight on page load
    Audience targetingProperty member not equals true
    FrequencyEvery visit
    Clew tour editor with the format, page URL rule, trigger and audience rule fields (paywall upgrade prompt on Shopify)
    Step 7 · schematic illustration
  8. Step 08

    Publish and check it on the live site

    Set Status to Published and save. Open the page in a private window — Clew remembers who has already seen a “once” item, so your usual browser may skip it. Views, completions and drop-offs appear in the tour stats.

    Clew admin Overview with the green “Widget is live” card (paywall upgrade prompt on Shopify)
    Step 8 · schematic illustration

Pitfalls: paywall upgrade prompt on Shopify

Checkout is out of reach

Shopify doesn’t run theme scripts on checkout pages, so a paywall upgrade prompt can live on product, collection, cart and content pages, not in checkout. Plan the message before the customer gets there.

Custom pixels can’t show UI

Settings → Customer events runs code in a sandbox without access to the page. It works for analytics, not for a paywall upgrade prompt — use theme.liquid.

Update the property after upgrading

Properties live in the browser until the app sends a new value. Call Clew.identify({ plan: "pro" }) after a successful upgrade, or the new customer keeps seeing the prompt.

Questions and answers

Does this hide the members-only products?

No. Clew shows the prompt; restricting who can buy is done with Shopify apps or your theme logic.

Is there a Shopify app for Clew?

No, and none is needed: one line in theme.liquid is the whole install. It doesn’t add app charges or theme app blocks.

Can Clew tell members from other customers?

Through Liquid: an identify call in theme.liquid can pass whether the signed-in customer has a tag such as member. Clew uses it only to decide who sees the prompt.

Does Clew take the payment?

No. The button links to your own pricing page or checkout; Clew never handles cards, subscriptions or access.

Is the paywall prompt free?

It needs the modal format and an audience rule, both in Pro. The 14-day trial includes them, no card.

One line on your site — then tours, tooltips and checklists without releases.

Get your site key — freeHow Clew worksFree plan forever, no credit card

Product tours, popups and onboarding in the age of AI

7 patterns with step counts, copy rules and what to measure, what AI changes, and a checklist before you publish. PDF, 2 pages. What is inside →